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Opportunity

Create a visual identity system for the Boston University School of Visual Arts Undergraduate Thesis Show

Connect with not only the Boston University community, but also the city as a whole

Two separate locations:
BU College of Fine Arts, South Boston

Deliverables: catalogue, wall labels, postcards, posters, microsite, social media graphics, balloons, way-finding








Spectacle

  1. Something exhibited to view as unusual, notable, or entertaining; an eye-catching or dramatic public display
  2. An object of curiosity or contempt
  3. A device used to correct defects of vision






SPECTACLE BFA THESIS SHOW
WEB, IDENTITY, PRINT, ENVIRONMENT
TEAM MEMBERS: SAM WEST, JAMI RUBIN
YEAR COMPLETED: 2019

Visual identity for the Boston University College of Fine Arts, School of Visual Arts BFA Thesis Show 2019, created with collaborators Sam West and Jami Rubin. The idea for Spectacle came about after considering windows as our central imagery. Looking out a window is often a motif of the unknown, foreshadowing our transition into the “outside” world. It can also function as a lens or new way of viewing something (“through a window”). Considering this idea of lenses, we landed on using the duality of the word “spectacle” as a central theme for the show. This visual identity was particularly unique since the show took place in two different Boston galleries. We ensured that way-finding, catalogs, and environmental text remained consistent throughout both locations.