Opportunity

Drive our brand & voice via our own media outlet: the Colombus Circle Billboard in Manhattan, NYC (In collaboration with the Design & Insights team)






Concept

Create an uplifting set of messages that encourage intrigue around the Gemini brand.

Stand apart from the other crypto advertisements that rely on “FOMO” (Fear of missing out) or “get rich quick” rhetoric.

Promote curiosity and optimism.














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