Kate Monroe, Information
Gemini
Role: Design, Art Direction, Illustration
Collaborators: Gemini Brand Design team
Our team was tasked with establishing the Gemini brand and voice using the iconic Columbus Circle billboard in downtown Manhattan. To differentiate the brand from typical crypto advertising—often rooted in “FOMO” and “get rich quick” clichés—we aimed to spark the interest of the “crypto-curious” by fostering a sense of curiosity and optimism. We executed simple yet eye-catching designs that cleverly co-opted the look of stock tickers. These visuals featured uplifting (and occasionally cryptic) messages to create an air of intrigue around this new era of financial freedom. Success was measured through a mix of brand recognition metrics, organic social engagement, and press coverage.
In addition to the billboard design and copywriting, I also helped to refine the Gemini brand by creating custom illustrations, landing pages, and social media campaigns. This role required consistant collaboration with brand design, marketing, and legal teams.
Kate Monroe, Information
Gemini
Role: Design, Art Direction, Illustration
Collaborators: Gemini Brand Design team
Our team was tasked with establishing the Gemini brand and voice using the iconic Columbus Circle billboard in downtown Manhattan. To differentiate the brand from typical crypto advertising—often rooted in “FOMO” and “get rich quick” clichés—we aimed to spark the interest of the “crypto-curious” by fostering a sense of curiosity and optimism. We executed simple yet eye-catching designs that cleverly co-opted the look of stock tickers. These visuals featured uplifting (and occasionally cryptic) messages to create an air of intrigue around this new era of financial freedom. Success was measured through a mix of brand recognition metrics, organic social engagement, and press coverage.
In addition to the billboard design and copywriting, I also helped to refine the Gemini brand by creating custom illustrations, landing pages, and social media campaigns. This role required consistant collaboration with brand design, marketing, and legal teams.
Our team was tasked with establishing the Gemini brand and voice using the iconic Columbus Circle billboard in downtown Manhattan. To differentiate the brand from typical crypto advertising—often rooted in “FOMO” and “get rich quick” clichés—we aimed to spark the interest of the “crypto-curious” by fostering a sense of curiosity and optimism. We executed simple yet eye-catching designs that cleverly co-opted the look of stock tickers. These visuals featured uplifting (and occasionally cryptic) messages to create an air of intrigue around this new era of financial freedom. Success was measured through a mix of brand recognition metrics, organic social engagement, and press coverage.
In addition to the billboard design and copywriting, I also helped to refine the Gemini brand by creating custom illustrations, landing pages, and social media campaigns. This role required consistant collaboration with brand design, marketing, and legal teams.
