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DUKE QUANTUM CENTER
IDENTITY
YEAR COMPLETED: 2020–ONGOING

Logo and visual identity system for the Duke Quantum Center, a physics laboratory in Durham, North Carolina. The brand's logotype and visual system is inspired by the phenomenon of quantum entanglement; meaning two particles can be in two states at once. The double sided cube design can be viewed in a variety of different perspectives, depending on which surfaces recede into the background at first glance. More to come!