Logo and visual identity system for the Duke Quantum Center in Durham, North Carolina. The brand's logotype and visual system is inspired by the phenomenon of quantum entanglement; meaning two particles can be in two states simultaneously. The double sided cube design can be viewed in a variety of different perspectives, depending on which surfaces recede into the background at first glance.
Logo and visual identity system for the Duke Quantum Center in Durham, North Carolina. The brand's logotype and visual system is inspired by the phenomenon of quantum entanglement; meaning two particles can be in two states simultaneously. The double sided cube design can be viewed in a variety of different perspectives, depending on which surfaces recede into the background at first glance.